MAGIC FASHION TRADESHOW

In our 2019 campaign for MAGIC (a fashion tradeshow held bi-annually in Las Vegas with 70,000+ attendees, over 1 million square feet of space, and 11 unique shows covering every price-point and trend), I was tasked with the challenging task of creating 11 completely unique show identities that could all live under the same umbrella, and within their distinct show groups. I commissioned an artist capable of creating works in all different styles to compose works based on my creative direction, and used a system of shape and color combinations to unify all the different styles of art. This concept accommodated the need for diversity and personality while still allowing for overall brand cohesion.

SELECTED COMMISSIONED ARTWORK

We hired one artist to create original paintings for each show to represent its unique personality and audience.

SELECTED SALES KITS

Fully customizable, artistic saleskit templates were developed for each show in PPT so that they could be updated by anyone within the organization, saving the design team countless hours of revisions.

DIGITAL APPLICATIONS

Examples of the art applied to various digital formats and sizes

WEB LANDING PAGES

Each show is grouped together based on audience and buyer. So while each show is unique, they must be able to live together within their family of shows.