Concept and design of ads, posters and sales materials for the FN PLATFORM footwear tradeshow, the largest shoe show in the US.

All kinds of shoes are represented at FN PLATFORM, and the campaign had to reflect the wide variety of shoes available.

This graphic, fun approach was chosen to pique the viewer's interest and prompt them to imagine the breadth of shoes they will encounter at the show. 




Selected pages from saleskit used to attract brands to exhibit their product at the show.